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V. RAYTHEON MARINE GMBH
Zeyestrasse 16-24
24106 Kiel-Wik, Kiel
Germany
Tel: +49 431 3019 0
Fax: +49 431 3019 291
1. Corporate Overview
 
Raytheon Marine GmbH was established in January 1995 following the acquisition of Anschutz & Co. GmbH, a company with a long and well-known history, by its parent company Raytheon Company of the USA. With Anschutz & Co. GmbH now incorporated into its organisational structure, Raytheon Marine GmbH has become one of the world's leading manufacturers of integrated bridge systems and nautical equipment such as gyrocompasses, autopilots, steering control systems, monitoring systems, radar systems, electronic sea chart equipment and communications equipment(GMDSS)for ships.
 
Based in Kiel, Germany, Raytheon Marine GmbH had an annual turnover of approx. DM 103 million12(6 billion yen)in fiscal 2000, and currently employs some 460 staff.
 
2. History
 
Although the history of Raytheon Marine GmbH is relatively short, its parent company, Raytheon Company, has a long history dating back 78 years. Raytheon Company has traditionally been renowned for developing defence technologies and converting those technologies for use in commercial markets. The list of dates below show some of the most important milestones in the history of Raytheon Company, with particular reference to the establishment of Raytheon Marine Company(RMC)after World War II and how it became Raytheon Marine GmbH.
Chronology
 
1945: Raytheon Company committed itself to marine electronics through the establishment of Raytheon Marine Company.
 
1958: Raytheon Marine Company acquired Apelco, thereby establishing itself as the leader in fishfinders and communications for the small boat market.
 
1974: Through cooperation with the US government, new products for the high seas and international markets were developed, including the "Bright Display Radar". The technology used for this product allowed displays on a ship's bridge to be viewed in daylight without a hood or curtain.
 
1980-1990: This period saw rapid growth through new product development. In 1990, Raytheon acquired Autohelm Ltd, resulting in a more diversified product line for marine electronics.
 
1994: Raytheon was the first company to produce a slimline LCD radar with 1/8 to 16nm range scales as well as the ability to display electronic charts. Also during this year, Raytheon acquired the navigational and cinema products of Anschutz & Co. GmbH, a leading manufacturer of gyrocompasses, autopilots and steering control systems, and subsequently gained the ability to manufacture a total integrated ship navigation system. In addition, Raytheon Marine acquired the marine communication assets of Standard Radio AB of Sweden, which developed the first shipborne GMDSS.
 
1995: Raytheon Marine GmbH was established.
 
1996-1999: Raytheon applied the technologies of Autohelm, Anschutz and Standard Radio to develop new products for different markets.
 
1999: As part of a strategic decision to unite all of its products under the Raytheon brand name, products previously manufactured under five different names - Apelco, Autohelm, Raytheon, Standard Radio and Anschutz - were all brought together.
 
2001: Raytheon Company offloaded its marine recreational business for $108m(14 billion yen)as part of a strategy to divest itself of all non-core businesses. The new company has been renamed Raymarine Ltd, and has taken over Raytheon Marine Company's main operations in New Hampshire, USA. For the time being, however, Raytheon Company has decided to retain its commercial high seas division in Kiel, Germany.
 
3. Organisation
 
Since 1995, Raytheon Marine GmbH has been part of the business division of Raytheon Commercial Electronics, which is under Raytheon Company based in Lexington, Massachusetts, USA. Raytheon Company has an annual turnover of approx. US$16.9 billion(2,113 billion yen)and employs around 87,500 people worldwide. The core businesses span defence and commercial electronics, aviation and special mission aircraft and engineering construction.
 
Fig. 1. Organisational Chart
z0001_20.jpg
 
The workforce of Raytheon Marine GmbH comprises approx. 460 employees. A breakdown of these employees is as follows:
 
(i) Quality Assurance/Manufacturing: 250
(ii) Sales and Service: 120
(iii) Research and Development: 80
(iv) Administration: others
4. Company Performance
 
Raytheon Company does not publish detailed financial information on each of the companies within its business divisions, however, the information below on Raytheon Company and Raytheon Commercial Electronics was obtained from Raytheon Company's latest annual report. The information on Raytheon Marine GmbH was obtained from Raytheon Marine GmbH itself.
Fig. 2. Turnover of Raytheon Company
[1US$ = 125 yen]
RAYTHEON COMPANY
1998 1999 2000
US$ Yen US$ Yen US$ Yen
17.4 (billion) 2,175 (billion) 17.2 (billion) 2,150 (billion) 16.9 (billion) 2,113(billion)
Fig. 3. Turnover of Raytheon Commercial Electronics
[1US$ = 125 yen]
RAYTHEON COMMERCIAL ELECTRONICS13
1998 1999 2000
US$ Yen US$ Yen US$ Yen
866 (million) 116 (billion) 749 (million) 100 (billion) 666 (million) 89 (billion)
 
Fig. 4. Turnover of Raytheon Marine GmbH
[1DM = 57 yen]
RAYTHEON MARINE GMBH
1998 1999 2000
DM Yen DM Yen DM Yen
_______ ______ 193 (million) 11 (billion) 103 (million) 6 (billion)
 
The predicted turnover of Raytheon Marine GmbH for 2001 is DM 140 million(8 billion yen).
 
Raytheon Marine GmbH occupies a major share of the market for sea-going ships and ships for inland waterways. Turnover in Japan has doubled in the one year since Thomas Schlenk, Area Sales Manager, has been at Raytheon Marine GmbH.
 
5. Products
 
Following the strategic decision in 1999 to unite all of its products under the Raytheon brand name, a wide range of products is now manufactured. The main product groups are listed below:
(1) Gyrocompasses
 
(i) Gyrostar II
(ii) Digital Gyro Std. 20 Compact
(iii) Std 20 up to 70 knots
(iv) Std 20 for "Kurs4" or "Amur M"
(v) Precision Survey Gyro
 
(2) Repeaters14
 
(i) Bearing and Steering Repeater Compass
(ii) Steering Repeater Compass
(iii) Digital Repeater
(iv) Digital Navigation Data Indicator
(v) Course Printer
(vi) Operator Unit for C+R Angle Recording
 
(3) Bearing sights
 
(i) Bearing Sight SP 190
(ii) Bearing Sight
(iii) Telescopic Bearing Sight
 
(4) Autopilots
 
(i) Adaptive Digital Autopilot
(ii) PilotStar D
 
(5) Steering systems
 
(i) NautoAlarm Universal Signal Unit
(ii) Rudder Position Indicator System
(iii) ComPilot 20 Bridge Steering Stand
(iv) NautoSteer
 
(6) GMDSS A2 + A3
 
(i) GMDSS A2
(ii) INMARSAT-C/GPS
(iii) GMDSS A3
 
(7) Radar / ECDIS
 
(i) Pathfinder / ST Mk2
(ii) Pathfinder / ST Mk2 ECDIS
 
Raytheon Marine GmbH also manufactures magnetic compasses, rate-of-turn indicator equipment, Integrated Bridge Systems(Bridge Control), conning displays(NautoConning), infrared cameras and naval equipment.
 
The latest product of Raytheon Marine GmbH is the 'Gyrostar II' Gyrocompass. Its main features are as follows:
 
(a) Suitable for all ships up to 70 knots
(b) Minimal maintenance required
(c) Light weight, durable
(d) Self-aligning repeaters
(e) Steering repeater with a precise heading display with a full-view compass card(150 mm diameter)
(f) Fast follow-up rate
(g) Simply to install, with minimal cabling required(plug & play)
(h) Perfect solution for excellent stabilization of radar, TV(DBS, Direct Broadcast Satellite)and communication systems
 
GyroStar II complies with IMO performance standards for high-speed crafts and with the SOLAS Convention. This product is selling very well at present. Raytheon Marine GmbH is targeting the so-called 'grey market' to supply vessels of 300 tons plus with this product. A possible reason for this could be that Raytheon Marine GmbH believes that the owners of such vessels are undecided as to what kind of gyrocompass should be installed in their vessels.
 
In addition to gyrocompasses, IBS systems are selling well at present. A total of around 20% of all newbuildings in the world are equipped with Raytheon systems.
 
6. After Sales Service and Other Services
 
A qualified team of service engineers supports a total of 260 service stations serving Raytheon Marine GmbH all over the world. Service engineers continuously undergo training courses in the latest Raytheon Marine products.
A team based at the main factory in Kiel works closely with service partners worldwide to ensure that spare parts can be supplied quickly and effectively through an efficient logistics system "round the clock". An e-commerce programme accessible online through the Raytheon Marine GmbH website works in tandem with this.
Japanese companies such as Hokushin and Tokimec have often in the past carried out work with Anschutz equipment.
 
7. Competition Aspects and Market Development
 
No information was obtained on this.
 
8. Investment Policy
 
No information was obtained on this.
 
9. Technical Cooperation and Research & Development
 
The primary objectives of Raytheon Marine GmbH are market and customer-oriented development and construction. There are 80 engineers working on research and development at present, with high-performance CAD equipment and computer systems at their disposal.








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