日本財団 図書館


Sheet 40

 

PERSUASION TECHNIQUES

 

It is important to bear the following points in mind when attempting to persuade someone of something.

 

1 Establish Common Ground

 

If your understanding of the issue is different from the other persons as a result of these understandings being based on different facts, then it is unlikely that a purposeful discussion will take place. First and foremost, it is essential that you establish common ground with a common understanding of the facts.

 

2 Be Clear about Points of Agreement and Disagreement

 

It is important to be clear about each other's thinking, and the points on which you agree or disagree. By doing so, you may narrow the scale of the problem at hand. Where there is a common objective or direction, it is important to stress this point in order to build a sense of collaboration.

 

3 Address the Other's Expectations and Needs

 

Action and behavior are affected directly by their needs and beliefs. It is important to direct your effort towards meeting the other's expectations and needs.

 

4 Play your Cards Right

 

It will be difficult to gain acceptance if you attempt to force all your views upon the other at one time. A better approach would be to start from less controversial issues, and slowly expand your scope. It is equally important to give in where you should. It may also be effective to choose a favorable person with whom to speak, a good venue and appropriate timing for the discussion.

 

5 Be Sincere and Enthusiastic

 

Do not use formal or authoritarian phrases, such as "it is the law" or "this is an order". It is important to explain the rationale and purpose of the matter and seek their understanding in a sincere and enthusiastic way.

 

6 Observe the Language and Emotions of the Other

 

Even if they can accept and understand the logic of your argument, it will be to no avail if they find it emotionally difficult to accept. As such, one should pay careful attention to the feelings and expressions of the other and treat these sensitively throughout the meeting.

 

7 Work towards Acceptance Rather than Force a Conclusion

 

People have a tendency to resist when pressed. It is important to refrain from attempting to force a conclusion. Let them work out the necessary adjustments, and both sides compromise to reach a conclusion.

 

 

 

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