III. STN ATLAS MARINE ELECTRONICS GMBH
Behringstrasse 120
D-22763 Hamburg
Germany
Tel: +49 4088 250
Fax: +49 4088 2540 00
1. Corporate Overview
STN ATLAS Marine Electronics was established in April 1998, but is actually a company with a long history. It was previously a subsidiary of STN Atlas Elektronik. Its history of almost 100 years has been determined by well-known product names such as AEG, ATLAS and DEBEG.
Operating as STN ATLAS Marine Electronics, a Member of the EuroMarine Group with headquarters in Hamburg, it is today a nationally and internationally renowned systems company. Its products and services include equipment and systems for communication, navigation, hydrographic survey, automation, electrical power and drive technology.
2. History
Although STN ATLAS Marine Electronics itself was only recently established in April 1998, it is, in fact, a company with a history dating back to 1903. (Please refer to Fig. 1. below.)
Fig. 1. Company History
3. Organisation
3.1 Overall Group Structure
Since the beginning of 1999, STN ATLAS Marine Electronics has been part of the EuroMarine Electronics group. EuroMarine is one of the largest non-naval marine electronics companies in Europe, consisting of 30 individual companies with 2,500 employees. At the time of formation in 1999, it had an expected annual turnover of around DM 800 million
8(45.6 billion yen).
Fig. 2. Overall Group Structure
3.2 STN ATLAS Marine Electronics
STN ATLAS Marine Electronics(SAM Electronics)has a workforce of around 1500, one third of whom are employed outside Germany. SAM Electronics is based in Hamburg, and has five subsidiaries in Germany and ten subsidiaries overseas.
Subsidiaries in Germany
(i) STN Schiffselektrik GmbH, Elmenhorst
(ii) Montage GmbH Stralsund, Stralsund
(iii) DEBEG GmbH, Hamburg/Berlin
(iv) W. G. Shulz GmbH, Hamburg
(v) Debeg - Versorgungseinrichtung GmbH, Berlin
Overseas Subsidiaries
(i) STN ATLAS Nederland B. V., Rotterdam
(ii) STN ATLAS Korea Ltd., Pusan
(iii) STN ATLAS Marine Norway A/S, Oslo
(iv) STN ATLAS Marine U. K., Ltd., Watford, Peterhead
(v) STN ATLAS Marine Japan, Ltd., Kobe
(vi) Lyngso Marine A/S, Horsholm / Denmark
(vii) STN ATLAS Taihang Electronics CO., Ltd., Taizhou / P. R. China
(viii) ODOM Hydrographic Systems, Inc. Baton Rouge/Louisiana, U.S.A.
(ix) SAM East Asia Ltd. Shanghai
(x) Representative Office Shanghai
The address and contact details of the Japanese subsidiary are as follows:
STN ATLAS Marine Japan, Ltd.
Mr Bjorn Dickehut
Room 727
Shinko Building
8 Kaigan-dori
Chuo-ku
Kobe 650-0024
JAPAN
Tel: +81 78 33 27 365/6
Fax: +81 78 33 22 965
E-Mail: sajbd@nn.iij4u.or.jp
4. Company Performance
As part of STN ATLAS Elektronik in 1998, the total sales revenue of STN ATLAS Marine Electronics was 221.3 million euro
9 (25 billion yen)and the order intake was 247.4 million euro(28 billion yen).
No financial information was obtained for 1999.
In 2000, the total sales revenue of SAM Electronics GmbH was 177.2 million euro(20 billion yen)and the order intake was 155.8 million euro(18 billion yen).
5. Products
There are four product groups in total as listed below. The words in parentheses are the names of some of the more popular products.
(1) Electrical Power and Drive Systems
(i) Medium and low-voltage switchboards
(ii) Distribution panels, motor switchgears
(iii) Cable system planning, installation
(iv) Degaussing systems, magnetic ranging
(v) Electrical propulsion systems (Dolphin - A podded propulsion system)
(vi) Electrical equipment for winches, cranes, lateral thruster systems
(vii) Electrical equipment for dredgers
(viii) Shaft generator systems, generators, motors
(2) Automation Systems
(i) Automation equipment
(ii) Automatic power supply systems (Geapas 10)
(iii) Main engine remote controls (Geamot 40 M)
(iv) Monitoring and control systems(Geamar 120 ISL)
(v) Ship management
(3) Communication and Navigation Systems
(i) Ship control centres
(ii) Electronic chart systems
(iii) Communication systems, GMDSS
(iv) Fire protection and alarm systems
(v) Integrated navigation systems(NACOS)
(vi) Security monitoring and control systems
(vii) Radar and logs(12- and 16-inch radar and ARPA; RADARPILOT ATLAS 100; Doppler speed logs)
(viii) Entertainment and internal communication systems
(4) Hydrography
(i) Single-beam echosounders
(ii) Sub-bottom profiler
(iii) Multi-beam echosounders
(iv) Additional hydrographic sensors
(v) Hydrographic survey systems
6. After Sales Service and Other Services
In addition to after sales service, SAM Electronics can supply a wide range of other services. These services are as follows:
(i) Repairs, maintenance
(ii) Spare parts, logistics
(iii) Field service, training
(iv) Ship conversions/retrofits
(v) Broker, inspection
(vi) Small vessel outfits
Service for customers, round-the-clock and worldwide is organized by the Customer-Support-Centre in Hamburg, staffed with specialists for various product lines. They help with remote diagnostics and advice or organize the deployment of service technicians for repair on board in cases where close cooperation with their international network of subsidiaries and service partners is required.
An intelligent logistics system ensures that any spare parts required, even for older systems and equipment, are in stock. Spare part depots at strategic locations along the major trade routes of international shipping assure short lead times.
Besides maintenance and repair SAM Electronics also specializes in retrofit and conversion works in connection with ship extensions and modernisations. As part of product support activities SAM Electronics is a certified surveyor for communication and navigation installations on behalf of major classification societies, such as GL, ABS, BV, DNV, LR, NK, etc.
7. Competition Aspects and Market Development
No information was obtained on this.
8. Investment Policy
No information was obtained on this.
9. Technical Cooperation and R&D
In June 2001 SAM Electronics formed an alliance with Lyngso Marine of Denmark. The alliance was named 'PartnerShip', and the two companies are to jointly develop and market a complete range of ship automation products and systems based on their combined experience of outfitting more than 8,000 commercial and naval vessels. SAM Electronics engages in wide cross-fertilization of information with the other participants within its organisational structure.
No information was obtained on research and development.
