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3. Detailed Market Monitoring and Analysis
Nature of shipbuilding contracts
Merchant ships are capital goods with some distinctive features that make it difficult for outsiders to analyse their true building costs. A precise calculation very much depends on information about the particular building project and the yard facilities used, both of which are normally kept confidential.
■ Ships are very large technical objects, typically consisting of a steel hull and steel deckhouse and a great number of technical sub-systems and outfitting items.
■ Ships are rarely produced in large series and their design is therefore not uniform. Various materials from a great number of suppliers are used in the construction of ships which requires close co-operation between yards and suppliers. As production is often "one-off", the specific conditions of the building yard play a significant role with regard to costs, quality and delivery schedule.
■ Typically shipowners are single entrepreneurs or are represented by a small group of people. Orders are placed with one yard per project, giving a combination of large order volumes and rather close and intimate business relations that are rarely transparent to the public. It should, however, be noted that the shipping industry is undergoing a concentration process that will also affect shipbuilding through a demand for larger series and standardised designs.
■ The shipbuilding market for merchant ships is a global one. European shipowners in particular place orders around the world, reacting to advantageous conditions and exploiting the differences in prices and financing conditions. Korean and Japanese owners, however, traditionally tend to source with domestic yards, giving them a certain amount of demand they can rely on.
■ Shipowners often have preferences for the procurement of certain equipment items, depending on previous experience and the composition and training of their crews. Shipyards on the other hand prefer to have a limited set of suppliers to achieve a high productivity and smooth production flow. These diverging interests often result in detailed negotiations on the composition of makers' lists which also affect prices.
■ It takes a significant amount of time to construct a ship. Shipowners who have to react to the fast changing demands of the freight market and the global economy therefore prefer to have the shortest delivery time possible and are willing to pay a premium. Shipyards that are able to deliver swiftly and reliably can therefore afford to charge higher prices.
■ Another important set of players in shipbuilding projects are the classification societies which are in charge of the technical approval of design and construction. For certain sophisticated tonnage using non-standard design features, details are subject to discussions between yard, classification society and owner. This can result in higher or lower costs, depending on the particular project.
■ The financing of ship construction differs from the financing of other large scale engineering projects. Financing costs can have important implications for individual projects and the overall price. Financing schemes range from "front end payment" to "tail end payment". In the first case a significant down-payment is made by the buyer, resulting in financial gains for the shipyard from interest. In the latter case the shipyard has to finance a great part of the building costs, resulting in additional costs for the particular project.
These characteristics lead to a great number of variables that need to be factored in when analysing the true production costs for individual vessels and prove (or disprove) allegations of unfair pricing.
Study on Shipbuilding Market Monitoring
In order to collect the necessary data, the European Commission has recourse to independent, reliable consultants. Their ongoing study covers the following elements:
■ Definition of a cost breakdown model, including all relevant cost components both of the direct ship production and the shipyard in general. The model is based on cost elements covering direct costs(materials, labour, equipment, etc.) and indirect costs (financing of the ship and of the production equipment, overhead, insurance, etc.). More details of the cost model can be found in Annex I.
■ Criteria to evaluate whether damage is caused to EU yards due to unfair practices on the part of competitors outside the EU. Two elements are considered for the evaluation: injurious pricing and injury, and subsidies. Concerning injurious pricing the contract price is compared to the price for a like vessel when sold to a buyer of the exporting country (this "normal value" should be based on the price paid or payable in the normal course of trade). Concerning countervailable subsidies an analysis is made whether there appears to be any subsidy as defined in the WTO Agreement on Subsidies and Countervailing Measures (e.g. financial contribution from the government or any public body involving either a direct transfer or non-collection of funds otherwise due, or provision of goods or services which would normally be borne by the company).
The study covers shipyards in Korea, Japan, China and Singapore and a range of shiptypes (>5000 gross tonnes), mainly: crude oil tankers, bulk and OBO carriers, product and chemical carriers, general cargo ships and reefers, containerships, RO-RO vessels, gas carriers, passenger ships and off shore vessels. A total of 33 ships contracts are to be analysed within the study.
Orders for new ships are selected for analysis in co-operation with the European shipbuilding industry to ensure that technical data from comparable projects is available and technical and economic assumptions can be kept to a minimum. Given the critical nature of such an investigation, parameters are to be kept on the "safe side" to assure that calculated minimum costs for particular projects cannot be challenged.
Investigated orders
To date nine orders for new ships have been analysed, all awarded to South Korean yards. The European Commission assured a balanced selection of cases while taking into account the overall political objective of the exercise, the relative urgency of the matter and the availability of meaningful data for comparison. Investigations may be extended to shipyards in other Asian countries in the course of the study if necessary. The cases covered so far are:
■ Cable layer (series of 13 ships), 9,280 cgt, to be built at Hyundai Mipo yard
■ 3,400 TEU container ship (series of 5), 27,750 cgt, to be built at Samsung Heavy Industries
■ Passenger Ro/Ro ferry (series of 2), 25,200 cgt, to be built at Samsung Heavy Industries
■ 6,800 TEU container ship (series of 2), 52,390 cgt, to be built at Hyundai Heavy Industries
■ 3,500 TEU container ship (series of 2), 28,500 cgt, to be built at Halla Engineering and Heavy Industries
■ Panamax bulk carrier, 19,500 cgt, to be built at Halla Engineering and Heavy Industries
■ Panamax bulk carrier, 22,600 cgt, to be built at Daedong Shipbuilding Co. Ltd.
■ Product carrier, 19,074 cgt, to be built at Daedong Shipbuilding Co. Ltd.
■ Very Large Crude Oil Carrier (VLCC), 47,100 cgt, to be built at Daewoo Heavy Industries
Not all of the selected projects are confirmed orders and in some cases the financing is not yet in place, which could lead to higher or lower order prices, depending on the particular situation. The European Commission is, however, convinced that the information entered into the analysis is at present the best available and that the selected shipbuilding projects give a fair illustration of the abnormal financial conditions at which orders have recently been taken by Korean yards. As the cost model is constantly refined and previous analyses are updated accordingly, a final assessment can only be provided in a later report. However, as mentioned above, all parameters are set conservatively and changes should only occur in the direction of even greater differences between order price and normal building price.
Another factor of uncertainty is the actual order price. Different sources often quote different prices and for larger series the individual order price might be lower because of (real or perceived) economies of scale. In this context it also needs to be mentioned that the model tries to reflect the actual behaviour of Asian competitors, e.g. costs for currency hedging are not factored in for Korean shipyards as it is known that these precautions typically are not taken.
The following tables summarises the findings so far:
Table 3 Comparison of order prices and calculated construction prices for selected new ships
  Reported order price in Mio. US Dollars Calculated building price in Mio. US Dollars Loss/gain in percent of calculated building price
Cable layer 37.3 45.4 -17.84%
(Hyundai)
Container ship 3.400 TEU 36 56.4 -36.17%
(Samsung)
Passenger Ro/Ro ferry 69.5 90.9 -23.54%
(Samsung)
Container ship 6.800 TEU 73.5 86.9 -15.42%
(Hyundai)
Container ship 3.500 TEU 38 52.3 -27.34%
(Halla)
Panamax bulk carrier 18.9 31.8 -40.56%
(Halla)
Panamax bulk carrier 18.5 24.9 -25.70%
(Daedong)
Product carrier 21.5 24.9 -13.65%
(Daedong)
VLCC 68.5 84.3 -18.74%
(Daewoo)

At first sight the results presented in Table 3 seem to indicate that all orders investigated are loss making. However, it may be considered as acceptable business practice that a yard renounces any profit for a specific contract or accept to build a ship at a small loss if this allows it to make a strategic foray into a new market segment, provided that this does not become a permanent policy and that the loss from one contract is covered through other profitable contracts. Under these circumstances, and allowing a certain error margin for the cost model, a reported contract price of up to 10-13% lower than the calculated "normal price" could be considered as acceptable. Consequently one of the investigated orders (the product carrier from Daedong) can be seen as in line with normal business practice. The remaining eight orders are, however, clearly loss-making, with losses between 15 and 40% of the calculated normal building price. Since Halla and Daedong are technically bankrupt and have been operating under court receivership since December 1997 and February 1997 respectively, further investigation is needed to find out why such orders are accepted and how the loss is accounted for. The cases of Halla, Daedong and Daewoo are discussed later in the report in Annex II.
There are indications that Korean yards fix vessel prices according to the level the shipyard perceives the market will bear, rather than through a bottom-up estimate, and production and purchasing targets are set accordingly. Reports indicate that Korean yards work backwards from the ship price to allocate the value to each item of supply. Often initial bid prices by suppliers are ignored by Korean shipyards and a target price is given. This policy is acceded to by Korean equipment suppliers, irrespective of the effect it may have on their own business. One European equipment manufacturer questioned has undertaken significant research into his competitors in Korea. He found that his biggest competitor published a loss of about 30% of turnover and that other Korean manufacturers were facing similar problems. As equipment suppliers in South Korea are often part of the same larger conglomerates, the so-called chaebols, as the shipyards, true costs for particular operations are difficult to establish.
Impact on EU yards
A negative impact on EU yards is assumed when the order is made at a price which does not cover costs and which is low enough to keep the order out of reach of EU yards. This is particularly true if the owner has traditionally placed orders with EU yards. However, even where Asian competitors had significant market shares in the past (e.g. for container ships or bulk carriers) the depressive nature of this pricing policy will have a negative effect on the market in general and, on this basis, the price may be perceived to be injurious. Whilst this contract may not take work directly from an EU builder there will be a "trickle down" effect in the market as a whole, which will have a detrimental effect on shipbuilding in the EU.
All of the 9 orders investigated had an impact on EU yards. The key elements for the investigated cases are as follows:
■ The cable layer order at Hyundai fits into the portfolio of the yard which has past experience with specialised tonnage, but the building of cable layers has so far been a European domain and the order is the first of this kind for Hyundai Mipo yard. The owner is a complete newcomer and has not ordered any ships before.
■ The 3400 TEU container ship order at Samsung is common practice for this yard. The owner has, however, had a very close relationship with EU yards in the past, and this order is a major departure from past ordering practice.
■ The passenger Ro/Ro ferry order at Samsung marks a departure from the traditional portfolio of the yard and for the owner this is the first order placed outside Europe. Ferries of this type and size have been a domain of EU yards and the fact that Korean competitors are targeting this market segment will put significant pressure on EU shipbuilding.
■ The 6800 TEU container ships ordered at Hyundai Heavy Industries represent a class of high-tech products which are new to Korean yards. The owner has in the past ordered vessels of this size and specification in Europe (and Japan) and for this particular order a European yard competed but failed to attract the order as it could not match the price.
■ The 3500 TEU container ship built at Halla represents a standard product of this yard and the owner has placed all of his container ship orders with Halla in the past. However, the price is extremely low and Halla yard seems to benefit from financial advantages that are unavailable to EU competitors (see also Annex II).
■ The Panamax bulk carrier order at Halla has the same characteristics as the previous case.
■ The Panamax bulk carrier from Daedong has an offer price that is below the operating costs and well below what should be regarded as an economic price.
■ The product tanker built at Daedong shows a smaller gap between offer and normal building price which reflects the less fierce competition in this market segment as compared to Panamax bulk carriers. Nevertheless the price offered is well below the calculated break even price of 23.7 Mio. USD (excluding a profit, but including overheads and debt servicing).
■ Given the extremely high debts of the Daewoo shipyard (6.7 Bn USD), the calculation of the costs for debt servicing has a severe impact on the normal building price as derived from the cost model. The VLCC order at Daewoo has to carry a calculated contribution to debt servicing of 16.0 Mio. USD which makes the offer underpriced. Without debt servicing the offer price would cover the total direct costs and overheads.
South Korean financial sector
The conditions under which shipyards such as Halla or Daedong operate (for more details see also Annex II) merit a closer look to the South Korean banking system in general and to the way in which export and operational credits are awarded.
The Korea Export/Import Insurance Corporation (KEIC) was established by the Government of South Korea with the express purpose of guaranteeing risks related to exports borne by all Korean companies.
This role has been revised and KEIC now guarantees that buyers receive their advance payments back in case a company (in this case a shipyard) goes bankrupt and the bank that has given the refund guarantee also fails to cover the payment. This basically means that buyers of Korean-produced tonnage have their payments guaranteed by the Korean State.
The Export Import Bank of Korea (KEXIM) which is fully owned by the South Korean Government provides instruments to exporters to boost South Korea's exports of capital goods such as ships. Two subject matters are of relevance here: The "export financing facility" hands out loans to shipbuilders during their production period, before the delivery of the ship. The "refund guarantee facility" guarantees the refund of down-payments when shipbuilding contracts are not fulfilled.
Under western European markets conditions these facilities could be established with interest at LIBOR+ 2 to 3 percent, depending on the shipyard's creditworthiness. KEXIM provides the "export financing facility" with interest rate at LIBOR plus mark-up 2.66% plus risk premium starting at 0.25%depending on the shipyard's creditworthiness and collateral, and the "refund guarantee facility" with guarantee commissions starting at 0.4%, according to creditworthiness. Given the high indebtedness of the South Korean yards it is clear that the rates offered by the KEXIM bank do not cover the risk related to these facilities. For some Halla contracts the costs of KEXIM guarantees are reported to be 1% of the contract price because of the precarious situation of this yard. This is considered very low.
As 92% of the total guarantees provided by KEXIM were for shipyards in the period of January to November 1998 the provision of export guarantees by KEXIM can, at least for this period, be considered a sector specific operation. Moreover, the fact that the bank is state owned and that the state has covered its losses by means of capital injections can be assimilated to a sector specific state aid case.
KEXIM has also taken over refund guarantees from weaker commercial banks. This additional risk is balanced through KEIC in case of failure. As a result, buyers of Korean-produced tonnage can rely on risk coverage through the Korean government, even if non-KEXIM guarantees are used.
Korea Exchange Bank, the main creditor of Halla, is owned by the Bank of Korea (32.1%), Commerzbank AG (Germany's third largest bank, 30.4%) and private investors (37.5%). Korea Exchange Bank has received fresh capital from various investors, including Commerzbank AG and KEXIM. In addition the state-owned Bank of Korea has made a direct investment of 700 Billion Won in KEXIM, to allow it continuing the provision of financial support to exporters and to raise its capital adequacy ratio. KEXIM in turn invested in the Korea Exchange Bank (thus helping, at least indirectly, Halla). Other Halla creditors are SeoulBank, Industrial Bank of Korea and the Foreign Exchange Bank of Korea, all of which are at least partially under public interest. SeoulBank, which was until recently 95% state-owned, has been declared a non-viable lender by the Financial Supervisory Commission and is now entirely under state control. Its bad loans have been transferred to Korea Asset Management Corporation, a state agency, and it remains to be seen if the credits to Halla will be treated according to standard commercial terms.
This closely knit network of financial institutions and the continued government influence in the banking sector provides the ground for a possible non-market-oriented behaviour of the creditors vis a vis the shipbuilding industry. Following a Council request the previous Commissioner for Industrial Affairs Martin Bangemann visited South Korea in May 1999 to discuss the issue with the Korean Government and the shipbuilding industry. In response to the Commissioner's oral and written inquiries, notably in relation to the possible use of IMF Funds, the South Korean Government replied that such funds are only used to bolster currency reserves and noted that they do not follow up on the use of funds once they have been disbursed to commercial banks, even if these commercial banks are under public control.
Given the particular nature of shipbuilding contracts, and the paramount importance of financing schemes, it seems crucial to gain more insight into the issue of the financial funding of South Korean shipyards.
Conclusions for Chapter 3
■ The shipbuilding market monitoring study commissioned by the European Commission has provided first tangible results (see above). The cost model employed is stable and suited to analyse the true costs of shipbuilding in Korean yards (the only ones investigated so far).
■ None of the nine investigated orders for new vessels was clearly profit making and there are convincing indications that Korean yards offer ships at below cost price; in some cases prices do not even cover operational costs, let alone the servicing of debts.
■ Halla, and to a lesser extent Daedong, exhibit business behaviour which would be considered as unacceptable in the EU. As both yards are under bankruptcy proceedings the financial context in which these yards operate needs further in-depth scrutiny. Of particular concern are past and current debt forgiveness and debt moratoria, as well as advantageous interest rates, fresh credits and guarantees for new ship construction projects.
■ The financial system in South Korea, as far as it is used for the financing of shipyards and shipbuilding projects, remains opaque and, as there is substantial scope for government intervention with large parts of the banking sector being owned by the state, interference in financial and organisational matters could have occurred. Credits and guarantees given to shipyards do not follow global business practices, and such commercial risk assessment as has been undertaken does not seem to follow the laws and logic of a market economy.








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