Prefectural Tourism Promotion Conferences
The Prefectural Tourism Promotion Conferences are a joint production of the central and local governments and the private sector. It is a part of the Tourism Action Plan 90s (TAP90s). With the objective of further promoting tourism for the 21st century, it has been held in 13 areas so far. The conference proposes tourism measures that take advantage of the special characteristics of each area. Measures adopted in the conference have been implemented one by one through local follow-up organizations.
Promoting tourism through regional folklore
Based on the Law for Promotion of Tourism and Specific Regional Industries Through Traditional Festivals and Events enacted in 1992, the government has supported events associated with local folklore. The measure embodies the belief that folklore reflecting each areas unique history and culture is an effective tool in promoting tourism. Examples of local folklore include traditional folk dance and music for harvest, Japanese drum performances, and flea markets, which have been passed down in their communities for generations. To provide this assistance, basic policies are first drawn up at the national level, then the prefectures devise their own plans. Since June 1995, the Local Folklore Center has been the organization designated to implement approved support projects.