資 料 6
18〜39歳既婚男女は保養･休養 女性はやはりショッピング
性･年齢層及び未既婚別に希望する旅行目的をみると、いずれの層でも「自然や風景」が最も多く、「有名な史跡や建築物」も上位と、観光志向は強い。
各層で特徴的なものとしては、未婚男女で「コンサートやライブハウス、ミュージカルを楽しみたい」や「語学や専門知識を吸収したい」の希望が高い。既婚者では男女を問わず、18〜39歳で保養･休養志向が強く、40歳以上では観光の志向がより強まる。また、ショッピング、ファッション、有名なホテルへの志向は未既婚に関わらず女性で高率である。
Married people aged 18 to 39 want to rest and relax while women in general want to shop.
By age, sex and marital status, the most popular purpose of travel was enjoying nature and scenery while visiting well-known historical sites and architecture was also high on the list for each segment, indicating that the preference for sightseeing is strong.
By market segment, some interesting findings came to light: more than other segments, singles tended to want to attend concerts, live clubs or other musical events or learn a foreign language or obtain technical knowledge. Married people of both sexes aged 18 to 39 tended to want rest and relaxation, but once they reach the age of 40 or more, their desire for sightseeing was found to be stronger. Women of all categories were more interested than men in shopping, fashion and famous hotels.
