(5) Transmission of regional image information
In order to correct regional disparities in information,it is necessary to provide support to local authorities through policies. At present, local image information is transmitted all over the country through NHK and private channels, but it is not adequate due to limited broadcasting periods and number of hours. On the other hand, it is very difficult to commercialize local information transmission based on profit because the quality and quantity of information is limited. Also, it is expected to be impossible to achieve commercialization except in big cities.
It is necessary for local authorities themselves to undertake projects for transmitting image information. Therefore, from the viewpoint of promoting the use of satellite communications systems based on policies for establishing local satellite communications networks, projects for transmitting local image information to local authorities and the general public are being carried out centred around the Local Authorities Satellite Communications Organization. The type and content of information to be transmitted will be determined from the viewpoint of whether it contributes to the promotion of local industry and culture. Some concrete examples are given below,
a. information on special products such as agricultural and fishery products, food and traditional crafts that is transmitted with the aim of securing or expanding the market
b. information on events, festivals and resorts that is transmitted in order to attract visitors
c. information on the present situation and prospects for local industry that is transmitted in order to obtain orders or secure human resources
d. information on industrial parks, research institutes, human resource development institutes and the living environment that is transmitted with the aim of attracting enterprises
e. information on projects for redevelopment of cities, development of resorts and improvement of the environment that is transmitted with the aim of establishing local CIs, attracting private investment and drawing visitors
f. information on traditional entertainment, artistic activities, creative activities and cultural activities that is transmitted with the aim of creating new local culture.
